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CHALLENGE 

Western Construction Systems is an industry leader in basement waterproofing, foundation repair, and draining solutions. The brand’s success came from building a solid network of real estate agents, return customers, and positive word-of mouth. The company went through a transition and the keys were handed over to the owner’s sons, two twin brothers, who wanted to move the brand forward by establishing its messaging, developing content and a marketing plan.

SOLUTION

We looked at the company and its meaningful history in the community, brand loyalty, and connection to families. We took this market research, customer surveys, and conversations with the founder to create a dynamic campaign that shared the services of the company along with telling the story of the brand.

Paper Napkin Marketing provided Western Construction Systems with the following marketing services:

  • Developed and produced a series of service videos that focused on sharing insight from experts and inviting the customer a call to action to schedule an inspection.

  • Developed and produced a commercial sharing the story of the brand.

  • Produced photos of the team members which were used throughout the marketing collateral.

  • Wrote copy for and developed a website which included clear calls to action and showcased the marketing collateral.

  • Managed Facebook advertising and developed a calendar of content for contractors to secure while on-site at jobs.

 

 
 

the work

commercial: 60 seconds

SERVICE: EARTHQUAKE RETROFIT

SERVICE: FOUNDATION REPAIR

SERVICE: BASEMENT WATERPROOFING