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CHALLENGE 

DDK Marketing, Inc. is a marketing services firm that works with Corporate Marketing Departments and their advertising agencies to develop direct mail programs for distribution channel partners. By leveraging data analytics they build unique customer data models that are used to develop sophisticated marketing programs.

Cultivate a unique brand to distinguish itself from its competitors.

  • Reach new customers using a combination of marketing approaches, content and clear calls to action.

  • Launch new products developed with marketing in mind from the beginning.

Without putting a system in place to assure it reaches new customers using every tool at its disposal, DDK Marketing leaves its long-term profitability to chance in an overwhelmingly competitive market.

SOLUTION

We created dynamic marketing collateral that was appealing and that provided the call to action for professional service companies and corporate retailers to get the information they need, learn about direct mail services, the unique customer data model, customized marketing strategy and created an opportunity for DDK Marketing to increase their bottom line with new customers. The campaign celebrated their love of and roots in the Chicago community.

Paper Napkin Marketing provided DDK Marketing with the following marketing services:

  • Developed print campaign, a company culture video with members of the team. Production included developing concept, writing storyboard, identifying the location and securing set, training participants, overseeing a production team and post production, and presenting a plan for distribution for DDK Marketing.

  • Developed the concept, wrote script, and produced illustrated video sharing and explaining the services provided by DDK Marketing.

  • Developed the website, optimized for various mobile devices. Website development included writing copy, in partnership with DDK,

 

 
 

THE WORK

DDK MARKETING: COMPANY CULTURE

DDK MARKETING: ABOUT

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