Cart 0
431607_PNM_Website_Logo2_052419.jpg

CHALLENGE 

Modern Meet Vintage wanted to bring together their love of vintage finds with a modern twist. In an Instagram driven world we know that vintage is all the rage and creating show-stopping home decor was the name of the game for Modern Meet Vintage. The brand was looking to create the home decor products, establish a system for buyers to curate their one-of-a-kind piece, produce the marketing materials, and develop and execute a social media plan to drive sales.

SOLUTION

Paper Napkin Marketing got our hands dirty and headed out to local vintage stores in Portland, Oregon to find the perfect pieces. The unique and character vintage finds were then transformed into planters, each with their own personality. As part of the campaign we developed beautiful photos and video content of the products for social media and worked with interior designers who featured the products in client’s homes, restaurants, and businesses across the city.

Paper Napkin Marketing provided Modern Meet Vintage with the following marketing services:

  • Curated vintage finds and created one-of-a-kind home decor planters.

  • Established network of vintage stores and nurseries to find products.

  • Established locations and produced photos for each product.

  • Developed the Succulent Dog Bowl which included designing packaging, developing partnerships with vendors, and producing a photo shoot with casted dogs and their owners. The dog bowl was featured as a top Christmas gift in Modern Dog Magazine.

  • Developed a dynamic website which created an opportunity for buyers to shop current inventory and submit orders for custom planters.

  • Created and managed social media channels including creating a content calendar and finding unique ways to showcase the products.

 

 
 

THE WORK

IMG_4616.jpg
1.jpg
2.jpg
3.jpg
IMG_4659.jpg
Work.jpg
Copy of _MG_8247.jpg
Profile.jpg
Copy of _MG_8257.jpg
IMG_4541.jpg
Copy of _MG_8236.jpg
_MG_8079.jpg
13925669_1176375239072844_3840172137799184389_o.jpg
Copy of _MG_8254.jpg
13909316_1176375022406199_6911328528569167168_o.jpg
 
 

 

THE MAKING OF THE CAMPAIGN

Black.png