3D Dentists was looking to take their branding, social media content, automated marketing, and website to the next level. As a leader in dental training and technology, they recognized their success came from word-of-mouth but struggled with an outdated website and marketing collateral. While word-of-mouth was sending traffic to their website and social media accounts, once they arrived the customer wasn’t easily able to find and/or purchase offerings and the opportunity to upsell to the customer was missing from the process.
Paper Napkin Marketing created a dynamic marketing plan that embraced the brand and spoke directly to the dentist and their team. We did a thorough audit of the offerings and proposed dynamic marketing collateral and website that spoke to the demographic, a dentist, who typically enjoys the finer things in life. We looked at ways for automated systems, such as email drip campaigns, to keep the potential customer engaged and continuing to purchase offerings from 3D Dentists in the future.
Paper Napkin Marketing provided 3D Dentists with the following marketing services:
Audited their current offerings in both print and digital placements to create a streamlined inventory of offerings, including titles, descriptions, and imagery.
Created digital asset for both the website and social media for the offerings that were brand-specific to the new look and feel.
Delivered a fully responsive website that introduced the trainers, offerings, shared the experience, and built a backend that included drip campaigns.